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Book Launch: Pricing the Priceless with Paula DiPerna

November 28, 2023 @ 5:00 pm - 6:30 pm

Pricing the Priceless - Nov 28 2023

Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets

Join Paula DiPerna, the visionary author of Pricing the Priceless, for a captivating exploration of cutting-edge finance, reimagining capitalism’s role, and addressing climate change. Discover timely insights that will shape our planet’s future and equip you with actionable knowledge to navigate the evolving financial landscape.

Presented by: Rotman School of Management
Co-presented by: Climate Positive Energy. Michael Lee-Chin Family Institute for Corporate Citizenship, and CFA Societies Canada

Part of the inaugural Dobson Climate Change Program presented by the Lee-Chin Institute. Generously supported by Rotman Professor Emeritus Wendy Dobson.

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Free for University of Toronto students and staff. General admission is $40.95 plus HST per person.

Event Location

This event is available to attend in-person or virtually via livestream. In-person: The event will be held at Desautels Hall, 2nd Floor, South Building, Rotman School of Management, University of Toronto, 105 St. George St. Toronto, ON M5S 3E6. Livestream: Rotman Events will email registrants the livestream link. 30-day Catch-up Viewing: Unable to attend the event due to scheduling conflicts? Not to worry. All attendees (in-person or livestream) can access the full recording on-demand for one month after the live event.


5pm – 6pm: Author presentation with Q&A. 6pm – 6:30pm: Meet-and-Greet, book signing & reception

About the Book

In “Pricing the Priceless,” Paula DiPerna explores the transformative world of finance, challenging conventional valuation methods for our natural assets. The book showcases real-life examples of innovative financial solutions and offers a timely, thought-provoking perspective on wealth, return, and the urgent need for financial reinvention in the face of climate change and environmental challenges. This groundbreaking work is a vital read for business leaders, investors, activists, and anyone interested in shaping the future of finance and the planet.

About the Author

Paula DiPerna is a pioneer and leader at the forefront of finance and climate policy, from the Oval Office to Antarctica, coral reefs to carbon markets. She served as President of CCX International, the world’s first expansive emissions trading system to address global warming; President of the Joyce Foundation; and writer for underwater hero, Jacques-Yves Cousteau. Currently, she is Special Advisor to CDP, the world’s only integrated environmental disclosure system. DiPerna is a frequent media commentator and public speaker.



Online and in-person
University of Toronto St. George Campus


Rotman School of Management